Still, even though WhatsApp did open its doors to businesses, the API integration is not up for grabs just for anyone. Businesses worldwide are starting to take advantage of the possibilities that come with WhatsApp’s deep market penetration (2B monthly active users) and ever more business-friendly features.

Since then, Meta has been working towards turning into a full-scale business platform on par with WeChat's success case in China. WhatsApp Business API was first released in 2018. WhatsApp bot can be used for a variety of use cases across customer journeys from marketing and sales to customer support and success. Delivering a personalized experience with every interaction thanks to accurate user history and data collection.Getting in touch with customers without forcing them out of their comfort zone (via an app they use daily).Enabling asynchronous communication, in other words, you are able to reply instantly, the customer can stop and restart the conversation at their own convenience, and the thread will never be lost.

Being able to communicate with the audience instantly, without delay, because people check WhatsApp more frequently than email.The key advantages of a WhatsApp chatbot include the following: However, to be able to deploy a bot on WhatsApp, you must apply and be approved for WhatsApp Business API integration. Chatbots on WhatsApp can be rule-based (composed of decision-tree-type interactions offering a more structured experience) or NLP-based (using natural language processing for more or a more human conversational effect). To learn more about WLG, see the resources below.Ī WhatsApp bot provides your leads and/or customers with a real-time automated conversational experience directly on the messaging app. However, before you get to the nitty and gritty of building a chatbot, it’s important to understand that, for WhatsApp to help your business excel, the automated conversation flow needs to be a part of a greater well-thought-out WhatsApp Led Growth (WLG) strategy. Moreover, the builder features have never been more intuitive both for the bot makers and the end-users. Landbot's chatbot builder offers a quick-to-launch, no-code solution for WhatsApp automation. This article outlines how to build a chatbot solution for WhatsApp step-by-step without coding and test it instantly using Landbot’s drag-and-drop platform. If you, too, are looking to learn more about how to create a WhatsApp bot for your business, you have come to the right place. The popularity of these chatbots is not unwarranted, as case study after case study shows incredible results in engagement, resolution time, customer satisfaction, and even revenue growth.

With the expanding features and capabilities of WhatsApp Business API Platforms, more and more businesses opt for WhatsApp bot solutions to communicate with their customer base.

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